Nissan Motor Co., Ltd., a Japanese automobile manufacturer, began selling its Qashqai – the company’s very popular compact crossover - last March. During the last week of November, the vehicle reached the landmark of 100,000 customer sales in Europe.
By fact, the UK, Russia, and Italy are the Qashqai’s three largest markets. The demand for Qashqai in most countries, which includes Ireland, has dramatically surpassed expectations.
To tap the surging demand for the car in Europe, Nissan has increased production by 20 percent last June at its factory in Sunderland, to where the compact crossover is manufactured.
The Qashqai has strong distinctive design that sits between a traditional hatchback style and a more robust elevated SUV shape that is very appealing to the European market. European buyers were attracted to the premium quality interior and overall design of the Nissan Qashqai. Nissan says that buyers of Qashqai in Europe typically used to drive a compact hatchback (like a Megane or Astra), an entry-level family hatchback (like a Laguna or Avensis), or an economy SUV (like a Sportage or Hyundai Santa Fe).
The athloneadvertiser.ie says, “The Qashqai was designed and developed in Europe following extensive research of local market buying patterns and a deep consumer analysis of unmet needs among car-buyers. Nissan Europe’s product planners identified an opportunity in the market to design and develop a vehicle which provided more dynamic design, without the perceived aggression of a compact SUV. Yet it should maintain the elevated driving position which is popular, but not at the expense of driving enjoyment. The Qashqai is that model.”
The Qashqai was designed at Nissan Design Europe in London. The technical development was made at the company’s technical centres in England, Spain, and Germany.
So far, the Nissan Qashqai was awarded the maximum five-star rating for adult occupant protection from the European New Car Assessment Programme (Euro NCAP). It has obtained the highest ever recorded score for any vehicle. In that case, Honda, the maker of Acura Integra antenna, among others, is likely facing another good opponent in the market.
By fact, the UK, Russia, and Italy are the Qashqai’s three largest markets. The demand for Qashqai in most countries, which includes Ireland, has dramatically surpassed expectations.
To tap the surging demand for the car in Europe, Nissan has increased production by 20 percent last June at its factory in Sunderland, to where the compact crossover is manufactured.
The Qashqai has strong distinctive design that sits between a traditional hatchback style and a more robust elevated SUV shape that is very appealing to the European market. European buyers were attracted to the premium quality interior and overall design of the Nissan Qashqai. Nissan says that buyers of Qashqai in Europe typically used to drive a compact hatchback (like a Megane or Astra), an entry-level family hatchback (like a Laguna or Avensis), or an economy SUV (like a Sportage or Hyundai Santa Fe).
The athloneadvertiser.ie says, “The Qashqai was designed and developed in Europe following extensive research of local market buying patterns and a deep consumer analysis of unmet needs among car-buyers. Nissan Europe’s product planners identified an opportunity in the market to design and develop a vehicle which provided more dynamic design, without the perceived aggression of a compact SUV. Yet it should maintain the elevated driving position which is popular, but not at the expense of driving enjoyment. The Qashqai is that model.”
The Qashqai was designed at Nissan Design Europe in London. The technical development was made at the company’s technical centres in England, Spain, and Germany.
So far, the Nissan Qashqai was awarded the maximum five-star rating for adult occupant protection from the European New Car Assessment Programme (Euro NCAP). It has obtained the highest ever recorded score for any vehicle. In that case, Honda, the maker of Acura Integra antenna, among others, is likely facing another good opponent in the market.
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