2010 Kia Soul starting at $13,995

2010 Kia Soul

A little birdie sent us a memo addressed to Kia dealers outlining the prices and specifications for the 2010 Kia Soul, due to hit dealers this April. The base model, equipped with the 122 hp, 1.6-liter inline-four and mated to a five-speed manual gearbox will be sold at an introductory price of $13,995 (including destination charge), and includes six airbags, ABS, ESC, air conditioning, power windows and door locks, an AM/FM/CD/MP3 player with three months of free Sirius satellite radio, along with USB and auxiliary inputs. For the money, the plain-old Soul is a stonkin' good deal and could cause first-gen Scion xB owners to avoid a repeat trip to the ToMoCo dealer.

The Soul + gets a bump in displacement and output, with a 142 hp 2.0-liter four, 16-inch wheels, rear disc brakes, tinted glass, body matched door handles, power mirrors, Bluetooth integration, keyless entry and cruise control. The Soul + will start at $14,950 with a five-speed manual and rise to $15,900 when equipped with the four-speed automatic.

Both the Soul! and Soul sport get the same 2.0-liter mill, but benefit from 18-inch rollers, fog lamps, an upgraded stereo, leather-wrapped steering wheel and shift knob, and metal interior trim. The Soul! can be equipped with a sunroof and sand/black seats, while the sport model gets unique front and rear fascias, side sills, rear spoiler, a "sport-tuned" suspension, red/black interior scheme and metal pedals. Both models start at $16,950 with a manual or $17,900 with the four-speed auto 'box.

Kia claims that the Soul will have "the most comprehensive list of accessories ever developed for Kia vehicle" ranging from body kits, to wheels, to interior lighting packages and performance upgrades. We're looking forward to getting behind the wheel to see if the Soul can pick up where the second-gen. xB went astray.

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